We all have a personal brand. Using you natural strengths is the best branding message you can convey!
I love it when I meet people and they own a BlackBerry. I never let them walk away without offering to install Viigo (a fantastic Mobile RSS reader), Google Maps and Beyond 411. Typically, they are shocked that these amazing applications are free. I've often received emails a few days later thanking me! I don't charge for this service, it's a free prize inside for knowing Salesby5. It brands me and our company as tech-savvy and high value.
The value I give is not forced, it is something I must do. It's received as a gift, but really it is my gift to be able to share. What are you doing to share your strengths, your brand, your value?
Tell us in the comments what you do to gain mindshare as high value.