Yesterday we said that People Talk, today were are giving you an example to help sell more!
One of our clients, Zap! Cars, sells electric vehicles. He has a car, truck, ATV and motorcycle that are for sale. I have been able to try this electric ATV in my neighborhood with my kids and it is a great, quiet and compliant toy. The rules say no motor vehicles, but electric is okay, so that has become a new trend.
Parents Dads are consistently asking me about this quiet ATV that I've been driving around with two kids. It has towing power and can climb anything in our off road trails we have thrown at it.
If you have something dramatically different and then you have a father and son go for a ride together on it, what happens the next 24 hours is incredible. See, feel, touch, experience just happened. It is sold in the mind of the child and the dad is looking for ways to un-sell it.
The point: If you have salt and pepper, forget it! If you have dramatic difference, show me, tell me, but most of all, let me see, feel, touch, experience what your product or service has that I can benefit from.
Tell us what you have!