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February 11, 2008

What if a Supermodel had a Fake Goiter?

Many times we have needed to get a design, idea, or project approved by a board or regulatory committee.  Often these committees look for something to say "no" to! They want their stamp, their touch, their copyright! We have a solution to this selling problem. Give them something to say no to, so they yes to what is needed!  We call it putting a "goiter on a supermodel."  So next time, when you are about to deal with a difficult customer or a tough new prospect, put a goiter on the supermodel proposal you have created.  Let them spot the goiter, kill it without killing the project and feel great, while you both win with the sale in the end.

SSSHHHH, Please do not tell anyone!

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