See, Feel, Touch Experience

Have you ever bought a car without a test drive, a house without a walkthrough or cologne without a smell?  Most people need these experiences to have a greater comfort level with their purchase.  GM had an excellent program called "Don't just drive it around the block, drive it around the clock."  You would drop off your old, car and pick up a great smelling, clean vehicle that had no squeaks or rattles.  After a great drive that evening, you would have to return it the next day; your clothes still smelling of fresh leather.  How difficult would it have been to walk away from the new car?

How can you translate this to your business?  Make your client's potential purchase hit as many senses as possible - let them see it, touch it and feel an emotional connection.  It’s like visiting a grocery store and trying the wines, the cheeses and other foods. Why do these companies have so many people offering tests of the products? Because that is what it takes to sell more today! Try, test, taste, smell, feel, see, touch, hear! Mattress companies let you lay on the bed, so how do you do this for your business?  If you have that figured out, can you get your customers to tell everyone they know about how great your product or service is?  Need help?  That’s why Salesby5 exists. Call us at  (210) 403-3916 or send an e-mail to nan at salesby5.com.

Comments

[Ryan Kelly]

Why is GM not doing this anymore? The other thing dealers are getting away from is loaner cars. Now they are subbing out to Budget or Hertz, and if you bring your Audi A8 in for maintenance, you're lucky to get a Toyota Camry. Aren't they missing the perfect opportunity to upsell? I get the whole cost and liability issues. A friend of mine manages all of the Enterprise dealerships in South Texas, and what he did is negotiated with the dealers, like Mercedes-Benz, to purchase several models to then use as loaners to their customers under a rental agreement. It takes the liability off the dealer, and not only that, the overall cost is lower AND the dealer has the first right of refusal to purchase the car back in 6 months to re-sell as a CPO or used car (which they typically make more $$ on).

Genius!

[Van Sales]

I visited this blog first time and found it very interesting and informative.. Keep up the good work thanks..