I have been dealing with a large retailer to purchase computers for us and our clients for years. Recently, a quick phone call to them connected me with a great rep named Eric. I give him the details of what I need and he finds me the right computer, points me to coupons and tracks the purchase. Eric transformed this company from a faceless corporation full of drones into "the place where my friend Eric works." He cares about helping me get exactly what I need - fast! Now I recommend Eric to others, his company happens to be included in the sale. Who are the stars that are the face of your company? Do you have potential stars in the waiting?
Remember, every interaction is a chance to sell or unsell.