Before coming to work at SalesBy5, I worked in an insurance office. It was the agent and myself. Having gone to school, I had learned about corporate culture. Interestingly, I had never considered us having a culture, because it was just the two of us. Now, looking back, we DID have a culture and it was wonderful. Our culture was one of trust, fun, openness and respect. I learned how to communicate well via phone and email with a positive touch. I am often tapped now to help write a difficult email or help others professionally deal with sticky situations. SalesBy5 is the same. In hindsight, I went from one phenomenal culture to another. Now, while helping companies grow and teaching strengths, I see that not everyone is as fortunate. It makes me work that much harder to help others feel excellence in their culture.
Culture is the predominating attitudes and behavior that characterize the functioning of a group or organization. Core values are what you would hire, fire and promote by. They are the guide for behavior! Attitude is what we hire for and only a positive one is acceptable.
Whether you put your core values on the wall, talk about them all the time or never, you have a culture. It is a living and breathing element of your company. The decision is up to you to embrace it and shape it into what you want it to be or ignore it and let the chips fall where they may.