What customers will want, need, and desire in the future is 10 times more predictive of success! However, ideas that are weak, or bad are statistically the reason for failure. How do you know if your idea is answering a question no one asked?
1. Does it offer a new, unique, or overt benefit?
2. Does it also give a reason to believe you can deliver that benefit?
3. Does it have true difference or dramatic difference from other products or services?