Yesterday was about making sure you do not un-sell when called or researched. It was about “feel.”
Today is about your “touch.” What are you leaving people with that they can recall? We have said on our Barf Bag that what used to be a 30 second elevator pitch, is now 10 seconds. You have 10 seconds to intrigue me and make me want to ask questions. If I do not ask a question, you lose. If I ask 1 question, we are even. If I ask 2 or more questions, you are starting to win.
1. Don’t give me your business card, make me want it!
2. Make me want to work with you because I feel like I will not have success or will have less without you. Your “touch” is about saying more with less words and giving me absolute clarity.
3. Find a 5th grader or close to 10 years old and tell them your 10 second pitch. If they get it, you get it, if they do not, you do not get the sale!
4. Get this “touch” into everyone’s hands in your company. One person showing up and throwing up on your potential customers is one un-seller!
Recently working with a company of 60 people, we found they ended up touching over thousands of people per week in e-mails, personal visits, or phone calls. Everyone having the same touch is not redundant, it is clarity.
How is your company's touch?