It’s a fresh week and a fresh start. Today it is about your story. Do you provide something that gets people to talk? Talk positive? When I get excited about a product or service that surprises me, I talk about it. I know that this is not common for 100% of all people, but it is significant! Consider the food you serve, your customer service, the way you answer the phone. What is special? Insurance is a commodity and there are more agents, in my opinion, than there are buyers. My agent with State Farm always knows my name and always helps me in minutes. They never need to call me back, as they are working on my request in seconds! Other companies I deal with that are small or large have entangled voice mail systems that scream "go away and leave us alone!" So today, find your WORD OF MOUTH, or WOM and exploit it. Here are some ideas so you can get people marketing for you.
1. Take 4 different company owners or decision makers, that you do business with, to lunch this coming Friday and have them meet each other- be the catalyst for the introductions. Make yourself the expert in putting people together. What does that do for business?
2. Find a company you want to work with, shop them or find their biggest problem and solve it, then go to them with the solution to the problem.
3. Find a company that needs help and help them find the help!
4. Always deal with fact and never assume!
5. Ask for what you want!
Summary: Find what you can do that people will talk about. People will talk no matter what, so give them something to talk about. Ten years ago, it was ties for me, before and after I dressed in very bright colors. In college I wore florescent t-shirts. Today, no ties but bright shirts. This is one of many things, but SalesBy5 stands out in any crowd! What can you do by 5PM today to make people talk or make people want to talk about you, your service or your product?