Are you interested in selling more hamburgers, phones, music or (fill in the blank)? Have you thought about making your offering simple? In-N-Out Burger has become known for their ultra simple menu. Jitterbug has created cellphones with stripped down features and menus for the elderly. For those of you that have been living in a cave or have been cryogenically frozen, iPods have made scary mp3s easy enough that my dad uses one. Push the simplicity to the edges.
A store in California was selling jams. When customers had 24 flavors to taste test, 2% of the people purchased. When they reduced the taste test to 6 flavors, then number jumped 6x to 125%! Too many choices overwhelmed potential customers! - data from our friends at Eureka! Ranch.
Review your offering and see what things you can strip away to leave the really good stuff. Maybe you can be the genius that makes tough concepts easy.
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