Yesterday was about focusing on one or two things and maximize them by figuring out how to become the best in the world at it.
Today: Telling the story!
Selling more with less effort: Pictures tell a thousand words. A thousand words is a lot. Pictures are remembered when viewed and words are remembered when read. Stories are forever. Stories move people, products, and services. What story are you telling? We know that most sales people show up and throw up, which is the problem. If they aren't, they are taking facts, figures, features and faux reality. What people want is the story of how this worked, helped, solved pain, created revenue, eliminated the problem or as we call it, the real reason to believe. When you were a kid, stories were gold. Today, stories are gold too, we just forgot to master telling the great ones of what we do and how we do them. Great stories start inside the company and go out. They are the news in the huddle at 9:15am each morning and the topic at lunch.
Summary: write your story, tell it well, tell it true, and tell it to many!